AOL Inc launched a new online advertising system that it hopes will transform the way advertisers reach consumers on the Internet, its top executive told Reuters on Monday.
AOL launched "Project Devil," a system that offers advertisers cleaner ad formats than before and more utility like the locations of local auto dealers, at the Interactive Advertising Bureaus MIXX conference in New York.

Project Devil is the latest development from AOL and part of a broader strategy to resurrect the 25-year-old company once synonymous with dial up Internet access into one of the web's main online entertainment and news destinations.
AOL Inc launched a new online advertising system that it hopes will transform the way advertisers reach consumers on the Internet, its top executive told Reuters on Monday.

AOL launched "Project Devil," a system that offers advertisers cleaner ad formats than before and more utility like the locations of local auto dealers, at the Interactive Advertising Bureaus MIXX conference in New York.

Project Devil is the latest development from AOL and part of a broader strategy to resurrect the 25-year-old company once synonymous with dial up Internet access into one of the web's main online entertainment and news destinations.