Home � � Mashable: Latest 13 News Updates - including “Steve Jobs on Xserve: Hardly Anyone Was Buying Them”

Mashable: Latest 13 News Updates - including “Steve Jobs on Xserve: Hardly Anyone Was Buying Them”

Mashable: Latest 13 News Updates - including “Steve Jobs on Xserve: Hardly Anyone Was Buying Them”


Steve Jobs on Xserve: Hardly Anyone Was Buying Them

Posted: 08 Nov 2010 03:53 AM PST


Last week, Apple announced it will phase out Xserve, its rack-mountable server solution, starting January 31, 2011. While the Xserve was definitely not very prominent among Apple products, it had a dedicated user base, and many users wondered why Apple had decided to kill the product without offering an alternative.

Now, via an e-mail to a user who had asked him why the Xserve product line was killed, Steve Jobs revealed the simple truth: “Hardly anyone was buying them”.

It’s hard to argue against that one. Apple is a consumer-oriented company, and – unfortunately for the Xserve users – catering to the professional market with the Xserve obviously wasn’t a financially viable option any more.

[Macgeneration via 9to5Mac]

More About: apple, steve jobs, Xserve

For more Apple coverage:


Windows Phone 7 Now Available in the U.S.

Posted: 08 Nov 2010 12:58 AM PST


If you’ve been planning to buy a Windows Phone 7 device, now is the time to walk the walk, as several smartphones based on Microsoft’s new mobile platform are now available in Microsoft’s Store.

HTC Surround and Samsung Focus are both available for $199 with a two-year contract with AT&T, while the HTC HD7 is available for the same price with a two-year contract with T-Mobile.

If you’re looking for deals, you might want to check out Dell Mobility and Amazon, where the same devices are offered with extra discounts.


Reviews: Amazon.com

More About: microsoft, Mobile 2.0, smartphone, windows phone 7

For more Tech coverage:


10 Amazing Android Photographs

Posted: 07 Nov 2010 09:56 PM PST

Android Photos

We’ve been really impressed with the iPhotography being produced on Apple’s iPhone, so we decided to take a look and see whether Android owners were also coming up with the goods.

We’ve found some amazing land- and city-scape images taken by all manner of Google-powered phones and using all manner of Android photography apps, proving that iPhone photography isn’t the only area where mobile snappers are making a mark.

Take a look at our 10 fantastic hand-picked photos snapped on Android handsets in the gallery, and, as always, please do share your thoughts — or any great pics you’ve snapped on your Droid — in the comments below.


1. Arrow by John Homer




This slice of urban art was captured in Swindon, UK. The muted colors come courtesy of the FXCamera app, but the clever use of the arrow and great composition are John Homer's own.

Taken with: HTC Magic


2. View From a Starbucks by Terry Wong




This unusual Boston street scene offers lots of movement, suggested by the wheel and delivered by the blurry woman. The monotone finish helps add a sense of timelessness.

Taken with: T-Mobile G1/HTC Dream


3. After the Rain by Clayton Perry


It's the light that makes this photo extraordinary, with the brilliant sun creating reflections that add interest, as well as a nice lens flare effect. Viewing this image, you feel that Clayton Perry managed to capture the exact moment the sun came out from behind the clouds after the rain had stopped.

Taken with: HTC Hero


4. Printemps by Vincent Vandevelde




With the looks of an Impressionist painting, beautifully vivid colors contrast in this shot of French fields to give the photo a dream-like quality.

Taken with: HTC Desire


5. Old Street by Matt King




How often do you take the time to look up? Matt King did and it got him this fab shot.

Taken with: T-Mobile G1/HTC Dream


6. Sunset by Zan McQuade




This amazing sunset was captured sans app by Zan McQuade, although some minor tweaks to the saturation, contrast, and brightness settings have helped make it the stunning shot it is.

Taken with: HTC EVO 4G


7. Telephone in Kingston by Lomodroid




The popular Android Vignette app helped Lomodroid snap this surreal pic. The bright red telephone boxes against the greened-out background and the fab framing add up to a striking shot.

Taken with: Nexus One


8. Japanese Sky by Nox Dineen




"Looking up through the trees reminded me of Japanese art," says Nox Dineen of this wonderful photo. Almost abstract, it's a beautifully stark example of how to zoom in on an object and fill the frame with detail to create a strong image.

Taken with: HTC Hero


9. Outside the Kimball Art Museum by Jessica Martinez




The setting sun just peeking out from behind a tree adds a warm radiance to this tranquil landscape, while the colors make for a lovely Autumnal palette.

Taken with: T-Mobile G1/HTC Dream


10. Untitled by Tara Holland




Arguably more a portrait than a city-scape, this street scene caught our eye and we just had to share it. The awkward-looking subject contrasts brilliantly with the models in the background, and who can fail to smile at a classic case of blackened tooth graffiti?

Taken with: T-Mobile G1/HTC Dream


More Android Resources from Mashable:


- 8 Best Android Apps for Photo Editing
- 10 Best Multimedia and Entertainment Android Apps
- 10 Fun Casual Games for Android Phones
- 15 Awesome Android Accessories
- 8 Best Android Apps for Health and Fitness


Reviews: Android, Google

More About: android, Android apps, cameraphones, galleries, gallery, Google, htc, photography

For more Mobile coverage:


Is Twitter About to Let Businesses Claim Locations? [UPDATED]

Posted: 07 Nov 2010 04:50 PM PST

Twitter Places

Twitter has allowed users to tweet their location via its Places feature for a while now, but now it looks like the company is taking Places a step further with a feature that lets businesses “claim” a location or place.

The feature, first spotted by the Hacker News community and tech pioneer Dave Winer, provides a permanent URL for specific locations, along with a list of people who have recently tweeted from that location and their tweets. The interesting part though is that at least one of these pages, Twitter HQ, has been “claimed” by @Twitter.

The “claiming” of Place pages could be a sign that Twitter is getting serious about competing in the geolocation space currently dominated by Facebook and Foursquare. It could give businesses a new avenue to promote themselves on Twitter, and it could lead to new revenue possibilities for the microblogging service.

Place pages are nothing new; Places launched in June and the updated Place pages were likely part of the launch of the New Twitter. However, the “claimed by” feature is something we have never seen before. We’ve only found one location that has been claimed so far, but that doesn’t preclude the possibility that Twitter is testing the feature with a limited set of partners.

What does Twitter plan to do with its Place pages? Is Twitter planning to launch a deals feature of its own? We don’t know the answers to these questions yet, but we’ve contacted Twitter to find out.

Update: Here is Twitter’s response to our inquiry on claiming Places:

“Claiming Twitter Places is not available at this time. We’re experimenting with a variety features. Allowing businesses to claim a Place is a natural thing to consider for the future.”

It looks like this feature is indeed in testing, though not with businesses quite yet. We agree with Twitter though that being able to claim a Place is a logical avenue for the company to pursue.


Reviews: Facebook, Foursquare, Hacker News, Twitter

More About: Facebook Places, foursquare, places, twitter, twitter places

For more Social Media coverage:


Meet RockMelt, the Social Savvy Browser

Posted: 07 Nov 2010 04:47 PM PST


RockMelt, a new browser that lives in the cloud and uses Facebook authentication to synchronize a user’s browsing experience across machines, went into limited public beta today.

It was built around the premise that the browser is busted. The thought is that older browsers aren’t made for the way we now use the web, and maybe it’s a solid way of thinking. After all, browsing is a passive activity, and the Internet is increasingly about interaction.

There are some unique concepts here, namely the fact that RockMelt lives in the cloud. This allows your “browser experience” to be, in a way, profiled. Your settings, bookmarks, etc., are all backed up online.

Using Facebook for authentication, your user environment can be replicated anywhere RockMelt is installed. And really, that’s what RockMelt is all about: The user environment.

Users of Google Chrome will feel at home, because RockMelt is built on Chromium, the open source project behind Google’s browser. The major differences are columns running down each side of the browser.

The left side depicts your favorite Facebook contacts. When a contact is listed on the left bar, you’ll be able to quickly initiate Facebook chats with them or post content to their Facebook walls. You can also easily send them e-mails through the seamless contact popout.

Straddling the right side is your bookmarks — and here’s another area where RockMelt’s cloud is put to clever use. Bookmarks are updated from the cloud, so content is cached and waiting for you when you log on.

All in all, RockMelt is an interesting twist on the browsing experience. The social elements of the browser make for a compelling and streamlined online interaction process. And because it’s powered by Chromium, it not only supports Chrome extensions, it’s guaranteed to support the latest and greatest aspects of the web, like HTML5 and CSS3.

RockMelt is now in limited beta and you can apply for an invitation. The company has released this video demonstration of its new browser:


Reviews: Chrome, Chromium, Facebook, Google, Google Chrome, Internet, Media Browser

More About: browser, chrome, Chromium, css3, facebook, HTML5, RockMelt, social, video

For more Tech coverage:


3 New Recipe Apps for the iPad [PICS]

Posted: 07 Nov 2010 03:07 PM PST


The season of oven-roasted turkey (or tofurky, as your conscience may allow), cranberry sauce and frosted gingerbread men is upon us — and so are a number of new recipe apps for the iPad.

This week, Food Network, AllRecipes.com and Martha Stewart released a series of recipe collectives formatted for Apple’s popular tablet, the latter of which is designed specifically for cookie lovers.

Let’s take a look at all three apps and see how they stack up against some of our earlier favorites, such as Conde Nast’s Epicurious Recipes & Shopping List [iTunes link] and Weber’s On the Grill.


Food Network’s In the Kitchen


Food Network’s $1.99 In The Kitchen app bundles 45,000 of the network’s celebrity chef recipes in a well-organized format for iPad, iPhone and iPod touch devices.

Users can browse for recipes by chef or search by keyword (unfortunately, there’s no way to search by category, such as breakfast or vegetarian, or by ingredients). Favorite recipes can be shared via e-mail, Facebook and Twitter, and added to a recipe box, which is synced with users’ existing lists of saved recipes on foodnetwork.com. Users can add individual ingredients to a shopping list, set a timer, and convert volume and weight measurements with an in-app unit converter.

There are no instructional videos embedded in the Food Network app — odd, given that that is what the app’s producer is known for. Food Network videos are available via the company’s Food Network Nighttime app for iOS, however.


AllRecipes’s Your Kitchen Inspiration


While AllRecipes.com’s iPad app, Your Kitchen Inspiration [iTunes link], isn’t that pretty (okay, it’s plain ugly), it more than makes up for its visual deficiencies with a great recipe finder system and by incorporating user reviews on each recipe page.

The app allows users to sort recipes by a combination of dish types (such as appetizer or beverage), main ingredients (such as cheese or pork), cooking method (bread machine, microwave, etc.) and cooking time (20 minutes or less, 45 minutes or less, etc). Users can also search by keyword using a number of filters, such as wanted or unwanted ingredients, dietary restrictions, course types, method, etc. Dishes will then appear across the screen as moving thumbnails, which can be selected to pull up further information.

Each recipe features reviews and ratings from the website alongside calorie and serving size information. Recipes can be shared by e-mail, but not, unfortunately via social networks. Users who want to leave reviews on various dishes will have to do so through the website.

The basic version of the app is available for free. A Pro version is available as an in-app upgrade for $4.99 that allows users to sync recipes they’ve saved on the app with recipes they’ve saved on the site, create and share shopping lists, adjust serving sizes, and search by occasion and cuisine type.


Martha Stewart Makes Cookies


Of the three apps, Martha Stewart Makes Cookies [iTunes link] is far and away the most beautiful, thanks to its elegant, user-friendly design and sumptuous photography.

The $7.99 app is laid out like one big cookie board. Would-be bakers can swipe to navigate among an array of more than 50 sugar-coated desserts, such as mouse-shaped cookies (pictured left), chocolate almond crackles and peanut butter cookie sandwiches; tapping on one will pull up a set of baking instructions. Users can bookmark recipes for future reference, share them via e-mail, Twitter and Facebook, add notes, set timers and add ingredients to a shopping list, the latter of which can be e-mailed.

The app also contains a library of how-to videos featuring Ms. Stewart, as well as tools and substitutions with links to purchase. One of the more beautiful areas of the app is its search page, which allows users search by keyword, as well as by a double wheel that can be adjusted to yield a combination of type (such as drop, or rolled and cut) and flavor (such as oatmeal, coconut or citrus).


Gallery


While Epicurious’s Recipes & Shopping List remains my favorite all-in-one recipe library for the iPad, the three new apps are highly welcome additions this holiday season. One feature I’d like to see in every recipe app is a calculator for adjusting serving sizes. It would also be nice if I could add my own reviews of the available recipes directly from each app.

Try out the apps yourself and let me know what you think. If you’re still unsure, you can peruse screenshots from all four apps below:


Food Network's In the Kitchen





Food Network's In the Kitchen





Food Network's In the Kitchen





Food Network's In the Kitchen





AllRecipes's Your Kitchen Inspiration





AllRecipes's Your Kitchen Inspiration





AllRecipes's Your Kitchen Inspiration





AllRecipes's Your Kitchen Inspiration





Martha Stewart Makes Cookies





Martha Stewart Makes Cookies





Martha Stewart Makes Cookies





Martha Stewart Makes Cookies





Epicurious Recipes & Shopping List





Epicurious Recipes & Shopping List





Epicurious Recipes & Shopping List





Epicurious Recipes & Shopping List





Reviews: Facebook, Twitter

More About: cooking, Food, ipad, ipad apps, recipes

For more Entertainment coverage:


Can Seesmic Reinvent Itself as an Enterprise Tool?

Posted: 07 Nov 2010 02:26 PM PST


This post is made possible by Microsoft BizSpark as a new part of the Spark of Genius series that focuses on a new and innovative startup each day. Once a week the program focuses on startups within the BizSpark program and what they’re doing to grow.

A little more than three years ago, Seesmic launched as a Twitter-for-video service, but by mid-2009 the startup had completely shifted gears to focus on consumer software for the social web. Today, Seesmic is shuffling once more, this time to refocus on the enterprise.

“We are moving from an end consumer-focused company to a business- and enterprise-focused one,” says Seesmic founder Loic Le Meur.

“We found out that most of our users are business users, community managers and enterprise [professionals]. That’s why I started this strategic partnership with Salesforce, which is helping us go enterprise full-speed.”

Le Meur is referencing the recent collaboration between Salesforce and Seesmic to bring Saleforce’s enterprise social application Chatter inside the Seesmic platform. He believes this to be a huge first step in tailoring the application experience around enterprise professionals, an audience the startup hopes to monetize against.


Seesmic the Platform


Seesmic has long been available for web, desktop and mobile, but with the release of Seesmic Desktop 2, the company made the transition from social media software to social media platform.

“We’re always adding new platforms, and became a platform ourselves to grow even faster,” explains Le Meur.

The available API has allowed third-party developers to build and release plugins that bring external application features — like Chatter functionality — inside the desktop application, essentially making the application a fully customizable social media browser for consumer and business tasks.

The platform strategy is key for Seesmic as it pushes to attract enterprise clientele. The marketing advantages alone have been instrumental in reaching potential new customers, says Le Meur.

“Since we integrated them, the CEO of Salesforce Marc Benioff himself took us to his keynotes around the World in Tokyo, London, Paris … That is amazing marketing and it’s free for a startup,” he says.


Third Time’s a Charm?


Seesmic as a video service was a failure. “Video conversation was too early, it did not grow beyond a great but small community and wasn’t viable,” explains Le Meur.

This new shift in focus also seems to suggest that Seesmic as social media software targeted at consumers may have missed the mark.

Given the bumps in the road, would Le Meur have done anything differently in hindsight? “No, never,” he says, “I never look behind me, always ahead, focusing on what I should do different in the future.”

The future is the enterprise, and failures and missteps aside, if Seesmic can find a way to effectively monetize its service and entice enterprise clientele to pay for upgrades, or attract enterprise partners to finance integration, then there’s no reason why the startup can’t make a fourth quarter comeback. Still, social software for the enterprise is a very crowded space, and the startup is bound to face obstacles — IT departments restricting external downloads, for one — as it traverses this road.

Le Meur does share that his company will likely raise more funding “shortly.” “Many people are interested in what we do,” he says. To date, the startup has pulled in $12 million in Series A and B rounds from noteworthy investors including Mark Pincus and Ron Conway.

We also pushed for specific stats on core metrics, but Le Meur would only share that the company is actively tracking registered users, new users, desktop and mobile apps downloads, and active daily users as its key metrics. For now, all we have to go on is his word that “revenue is coming soon and we are very happy about the growth.”

Images courtesy of Flickr, loiclemeur, Romtomtom


Sponsored by Microsoft BizSpark


BizSpark is a startup program that gives you three-year access to the latest Microsoft development tools, as well as connecting you to a nationwide network of investors and incubators. There are no upfront costs, so if your business is privately owned, less than three years old, and generates less than U.S.$1 million in annual revenue, you can sign up today.


Reviews: Flickr, Seesmic, Twitter, video

More About: bizspark, enterprise, MARKETING, seesmic, startup

For more Tech coverage:


Photo Finish: TwitPics Capture the New York City Marathon [GALLERY]

Posted: 07 Nov 2010 01:50 PM PST


The ING New York City Marathon has come and gone (all over the city), and the winners have been named in a rather exciting event featuring close to 50,000 runners. A ton of people were in attendance, Twitter apps in hand, apparently, as the microblogging service is currently replete with snaps of the action.

Below we’ve assembled a humble gallery of integral moments from the race, including Chilean miner Edison Pena racing through the sunny streets of New York, first-time marathoner Gebre Gebremariam’s epic win, as well as women’s winner Edna Kiplagat speeding toward the finish line.

Over the past few years, we’ve seen several instances of history-in-the-making cropping up on Twitter — from earthquakes to meteors. Today’s documentation marks a much less tragic use of the tool. Unless, of course, you’re one of the myriad losers cursing those who scored a photo finish.


Edison Pena




Chilean miner Edison Pena battled severe knee pains to cross the finish line in Central Park at around 3:30 p.m. via @duranaca


Gebre Gebremariam Wins




A 26-year-old, first-time marathoner from Ethiopia stole the show, after Haile Gebrselassie, who holds the world's fastest marathon time, dropped out at the halfway point. via @NYCMayorsOffice


The Women's Frontrunners




Edna Kiplagat of Kenya came in first, followed by American Shalane Flanagan. via @kenwheaton


Edna Kiplaga Wins




Almost to the finish line. via @ForzaMilan2011

Image courtesy of @NYCMayorsOffice


Reviews: Twitter

More About: nyc-marathon, social media, sports, twitter

For more Social Media coverage:


10 Inspiring “Buy One Give One” Projects

Posted: 07 Nov 2010 12:38 PM PST


Charitable giving has changed a lot in the past few years and the social web has been a big factor in that change. Where we once put coins in a collection box, there are now a plethora of ways you can help make a difference online.

One area of real growth is transaction-based giving, such as the “one for one” model, in which a consumer buys a product and someone less fortunate receives the same product for free. It’s been pioneered successfully by companies like TOMS Shoes and the OLPC organization, and has inspired many similar projects.

We’ve highlighted 10 great online “buy one give one” projects, but there are plenty more out there. Let us know about any we might have missed in the comments below and the next time you need a new pair of shoes, a flashlight or even a pair of glasses, why not consider buying one and giving one to someone less fortunate than yourself.


1. BoGoLight


The BoGoLight project distributes rugged solar lights to communities in need all over the world, giving a clean, safe, renewable light source to families that would ordinarily rely on kerosene and candles.

You can buy one of the flashlights and another will be donated on your behalf to someone in need. You can choose where your donated light goes from a variety of charities and causes, including projects promoting literacy, schools, women’s empowerment and safety, emergency relief, and more.


2. One World Futbol Project


The One World Futbol is an ultra-durable, all-terrain soccer ball that will never go flat, even if it gets punctured. If you buy one ball, the project will give a ball to a community in need in a refugee camp, war zone, or poverty-stricken community.

The idea for the ball was thought up by Tim Jahnigen, an inventor and music producer, after he saw footage of Darfur refugees playing soccer with a homemade “ball.” The development was funded by Sting.

Balls have so far been distributed in Rwanda, South Africa and Iraq while the Sager Family Foundation purchased 10,000 balls to be sent to Haiti.


3. Baby Teresa


Named after Mother Teresa, the Baby Teresa project is run by Sammie Appleyard and Kirsty Dunphey, both Tasmanian entrepreneurs who are helping to clothe babies in need all over the world.

Baby Teresa sells onesies on a buy one donate one basis, the project will ensure the second one gets to a baby in need.

Donations have so far gone out to Egypt, Uganda, Tanzania, Kenya, Australia, Tasmania, the Philippines and Jordan. The founders’ hope to clothe a baby in every country in the world.


4. Blanket America


Blanket America sells blankets, comforters, sheets, pillows and throws. It’s no ordinary retailer though; the project wants to encourage consumers to demand more and to help their neighbors in meaningful ways whenever they shop.

For every product sold, the same or similar product is donated to individuals and organizations in need. As the name might suggest, the giving is primarily domestic, helping to bring comfort to those in poverty in the U.S. The project has also, however, carried out blanket distributions in Haiti.


5. Warby Parker


Warby Parker’s “buy a pair, give a pair” philosophy aims to help some of the 500 million people in the world that don’t have access to proper vision care.

For every pair of $95 prescription glasses a consumer buys online, the company gives a pair to someone in need, giving that individual the opportunity to read, to work and live a fuller life.

Along with charity partner RestoringVision.org, Warby Parker’s “give a pair” glasses have so far been distributed across 24 countries in Latin America, Africa, South Asia and the U.S.


6. Happy Blankie


The family-run Happy Blankie project, the brainchild of then-7 year-old David Holdridge, offers animal-themed baby blankets on a “one to love, one to give” basis, whereby you get a blanket and one goes to a child in need in a hospital or orphanage.

After purchase, you can choose where you’d like the other blanket to go. Destinations can be as far afield as Uganda or Thailand, or closer to home in an American city.


7. Whitten Grey


The “Little Grey Dress” project from Whitten Grey gives away a dress for every garment purchased with the aim of letting little girls experience the joy of giving.

With a Whitten Grey purchase you’ll receive a code which you can enter on the site, decide which color dress you’d like to send, which country it should go to and even write a note to the girl that gets the dress.


8. One Million Lights


The One Million Lights project distributes solar LED lights to replace kerosene lamps in areas around the world where there is no electricity. The lights help children study, help adults generate more income, and improve health and the environment.

You can simply donate a light, but there’s also a buy one donate one option where you can purchase one of the durable lights for yourself and one will be given to a child or family in need.

The project is geographically far-reaching and has distributed lights in Haiti, Peru, Nicaragua, India, Ethiopia, and Kenya, among other countries.


9. FIGS


FIGS (“innovative ties and bow ties for the modern man”) runs on a “threads for threads” basis, under a school uniform donated to a child for every tie purchased.

In many parts of Africa, children cannot go to school if they don’t have a proper uniform, so by buying a FIGS tie, you can give a child a chance to get an education. The uniforms are distributed in Eastern Africa, across over 100 schools within Kenya and Tanzania.


10. Roma Boots


Roma’s mission is to keep feet warm and dry by providing a comfortable, durable and practical pair of Roma Boots to every poor child living in cold and wet climates.

The company’s “one for one” concept sends a pair of rubber boots to a child living in poverty for every pair bought. The goal is to reach 5,000 street children and orphans this winter and 100,000 children by 2012; initial efforts target Eastern Europe.


BONUS: B1G1


B1G1 (buy one give one) is an online hub for transaction-based giving that empowers companies to offer buy one give one programs. Businesses can choose what kind of cause they’d like to support from a vast range of charitable options. Every time a transaction takes place, companies and the consumer can give back and make a difference.


More Social Good Resources from Mashable


- 3 Ways Small Businesses are Investing in Social Good
- 4 Real Challenges to Crowdsourcing for Social Good
- 9 Creative Social Good Campaigns Worth Recognizing
- 5 Easy Ways to Support a Cause Through Your Social Network
- 10 Ways to Start a Fund for Social Good Online


Reviews: Australia

More About: buy one give one, charity, List, Lists, shopping, social good, social media

For more Social Good coverage:


The White House Teams Up With Monster.com to Reach Out to Job Seekers

Posted: 07 Nov 2010 11:23 AM PST


In the wake of the U.S. mid-term elections, the White House has turned to social media to get a feel for what aspects of the job market are of most concern to citizens.

Starting tomorrow, November 8, through Sunday, November 14, job seekers and members of the Monster.com community can head on over to Monster’s Facebook Page where they can pose questions to the Obama Administration with regard to America’s employment climate. The questions that get people talking and rack up the “Likes” will be answered by the White House, who will video tape responses and post them online.

This isn’t the first time the White House has used social media and the web to reach out to citizens — President Obama has, in the past, answered user-submitted questions on YouTube, and recently took questions via Twitter during a hour-long youth town hall event that aired on MTV, BET and CMT.

This initiative, however, is interesting in that it goes directly where the interested parties are congregating — a site devoted to attaining employment.

Will you take part in this event? If so, what will you ask the president?

Photo courtesy of Flickr, dcJohn


Reviews: Flickr, YouTube

More About: facebook, jobs, monster, trending, twitter, White House, youtube

For more Social Media coverage:


HOW TO: Start Developing for iOS, Android or Windows Phone 7

Posted: 07 Nov 2010 09:50 AM PST


An increasing number of first-time mobile app developers are also first-time developers. This makes sense if you think about it; mobile is the hot new platform and the barrier to entry is a lot lower for mobile devices.

Furthermore, a simple — yet well-done — mobile app can be functional and a big success; look at the prevalence of tip calculators, flashlights and other applications. It’s much harder to find that sort of success with a small, single-purpose desktop app.

Although the barrier to entry is lower for mobile app development, you still need to be prepared to learn. If you have no previous experience in programming for the web or in a language like C, Java or C#, grasping the basics is going to take more time. Thus, we’ve traversed the web, the bookstore and bugged our developer friends to find some of the best resources — online and off — for the beginning mobile app developer.

There are development platforms — like Appcelerator’s Titanium — that can make it easier for web developers to transition to mobile platforms, but we also think it pays off to invest time in actually learning the programming languages for your mobile platform of choice.

On iOS, this means learning Objective-C and also learning Cocoa Touch. Android programming is very similar to Java, but with Android-specific APIs and frameworks. Microsoft’s Windows Phone 7 uses Silverlight, which means if you have experience with C# or .NET, you should find yourself at home.


iOS Books, Sites and Resources


For learning the basics of iOS programming, the Apple Developer site is chock-full of great information. Registration for access to developer documents is free, though you have to pay to become an iOS developer ($99 a year) to get access to extended tutorials, videos from WWDC and other tools.

There are also literally dozens upon dozens of books about developing for the iPhone. I’m a big fan of technical book resources, but keep in mind that because of how quickly mobile platforms evolve, it isn’t uncommon for information to be out of date — or less up-to-date — upon publication.

Still, some of my picks for really great iOS/Objective-C/Cocoa/Cocoa Touch education include:

  • iPhone App Development: The Missing Manual — This book by the Iconfactory’s Craig Hockenberry is a really great guide to the ins and outs of iPhone development.
  • iPhone Programming: The Big Nerd Ranch Guide — If you have the money and can take a week or two off of work for some hands-on education from some of the best instructors around, you should seriously check out The Big Nerd Ranch. If you don’t have that kind of time, then you take a look at the book version by Aaron Hillegass and Joe Conway. Hillegass is also the author of the seminal Cocoa Programming for Mac OS X, now in its third edition.
  • iOS Developer’s Cookbook — My friend and former colleague, Erica Sadun, is about to release the third edition of her book on iPhone and iOS programming. It’ll be out in January and I have no doubt it will rock.
  • Programming in Objective-C 2.0 — This is the bible for users who want to go in depth with Objective-C 2.0. The principles are often applied to Mac OS X programming, but they carry over to iOS programming too. A third edition of this book is expected in early 2011.

In all honesty, the iOS Dev Center is probably the best resource on the Internet. Apple has a seriously in-depth resource library, reference list, sample code library and there is a developer forum where you can interact with other iOS developers and Apple engineers. However, you do have to be a member of the iOS Dev Program to get access to much of the best stuff. If you haven’t paid your $99 yet, check out these online communities:

  • iPhone Dev Forums — This is a solid site that is moderately active, and a good place to go for lists of resources.
  • iPhone Dev SDK — This is a fairly active forum with lots of channels to discuss various topics surrounding iPhone development and the business side of iPhone development.
  • iPhone-Developers.com — From the team behind XDA Developers (see below) comes iPhone Developers, a new forum and community focused on the iPhone.

Note: You need a Mac in order to develop for iOS. There are a few tools, like Adobe’s Flash to iPhone tool that will work in Windows, but in order to submit your application, run Xcode and test on the emulator, you need to be using a Mac.


Android App Development Zone


As you would expect, Google’s Android Developers portal has tons of useful information, guides and tools. The SDK, emulators and development tools are all accessible for free, and there are tons of examples and tutorials on the site.

Android’s selection of print or e-books isn’t as complete as what is available for the iPhone — and you need to be sure that the book you look at is focused on Android 2.0 or above. Still, if you look at the number of books projected for publication into next year, you can see this is an area that is on the move, big time.

Here are a few recommendations:

Some of the best Android stuff is available online; here are some sites to keep in your bookmarks:

  • XDA Developers — XDA Developers is a great resource for fans of modding their Android phones or installing custom ROMs, but its forums are also a great place to get answers to questions and learn.
  • Anddev.org — This forum is for Android development and Android tutorials.
  • Android Developers Community Portal — This is part of Google’s official Android Developers page, but it’s a good guide to the various mailing lists and Google Groups for Android development.

Windows Phone 7 Apps


Windows Phone 7 just launched in Europe and Asia and will be in the U.S. on November 8. This platform is brand new and already shows a lot of promise.

Perhaps more than any other software company, Microsoft excels at providing developers and would-be developers with tons and tons of resources and development tools. Unintentionally hilarious or not, Steve Ballmer’s famous “Developers, Developers, Developers” speech wasn’t that far-off.

Windows Phone 7 is just in its infancy and the development tools are still being modified and adjusted. Because of this, we would actually suggest that first-time programmers wait a few months before jumping into Windows Phone 7. However, if you have C#, .NET, Silverlight or WPF experience, building apps for Windows Phone 7 is going to be a very easy transition.

Here are some places you can go to get more information of Windows Phone 7 development:

  • App Hub — The App Hub is Microsoft’s portal for Windows Phone and Xbox 360 developers. It provides access to tools, forums and blog entries and documentation from the experts.
  • Getting Started with Windows Phone — This page contains links to hands-on labs and videos about how to get started developing for Windows Phone 7.
  • Silverlight for Windows Phone — This portal offers lessons and training on using Silverlight to build Windows Phone 7 apps.
  • XNA Framework 4.0 for Windows Phone — This training course contains lessons and videos for using the XNA Framework to build games for Windows Phone 7.

Note: Developing for Windows Phone 7 requires Windows.


Your Picks


What are some of your favorite books or resources for getting started in mobile development? Let us know!


Web Development Job Listings


Every week we put out a list of social media and web job opportunities. While we post a huge range of job listings, we’ve selected some of the web development job opportunity from the past two weeks to get you started. Happy hunting!


More Job Search Resources from Mashable:


- 5 Ways to Get a Job Through YouTube
- 10 Tips for Aspiring Digital Marketers
- HOW TO: Land a Career in Digital Public Relations
- 10 Tips For Aspiring Community Managers
- 5 Tips for Aspiring Social Media Marketers

Images courtesy of Cristiano Betta on Flickr and The University of Illinois

More About: android, developers, development, iOS, iphone, job search, job search series, mobile app development, trending, windows phone 7

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Don’t Drink and Facebook: New Plugin Mitigates the Fallout

Posted: 07 Nov 2010 09:18 AM PST


Raise your hand if you made a mistake this weekend. Maybe sent a scathing Facebook message to an ex who broke your heart? Told everyone — via Twitter — how much you hate your boss? Uploaded something scandalous to YouTube? Well, it’s too bad we waited until Sunday afternoon to tell you about the Social Media Sobriety Test, now isn’t it?

This week, web security company Webroot released a new Firefox plugin called “The Social Media Sobriety Test” with the tagline, “Nothing good happens online after 1 a.m.”

The deal is simple, download the plugin and customize the settings for a variety of social media sites — from Facebook to MySpace to Tumblr (for the bloggers among us) to e-mail accounts like Gmail or Hotmail.

Set your hours of intoxication, and if you try to sign on to one of those sites during those times, you’ll be asked to pass a test. I tried it out — about five minutes ago and fully sober — and failed said test, however. You try typing the alphabet backwards. It’s not as easy as it looks.

We would like to say that a tool such as this is merely a fun diversion, but judging from the neverending supply of material on Texts From Last Night, it’s probably rather necessary.

NB: This plugin doesn’t work on mobile devices, which means that when one is out and about — Android or iPhone in hand — one’s only protection is one’s own common sense. Good luck with that.

Photo courtesy of Flickr, Egan Snow


Reviews: Android, Facebook, Firefox, Flickr, MySpace, Tumblr, gmail

More About: facebook, social good, social media, tumblr, twitter

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The British Monarchy to Join Facebook

Posted: 07 Nov 2010 08:43 AM PST


It’s official: the British Monarchy has decided to join Facebook.

Before you rush off to friend — or, even more boldly, poke — your favorite queen or heir to the throne, note that it’s only an official Page that will go live Monday morning, rather than individual profiles for each member of the monarchy.

This is the fourth profile Britain’s royal family will have set up on a social networking site, having established a channel on video-sharing site YouTube in 2007, a profile on microblogging service Twitter in 2009 and an official photostream on photo-sharing site Flickr earlier this year.

The Page, a collaborative effort between Buckingham Palace, Clarence House and the Royal Collection, will feature a mix of news, links, videos and photographs of various members — primarily Queen Elizabeth, and Princes Charles, William and Harry.

Those who “Like” the Page will be able to receive updates about the Royal Family’s doings through their Facebook News Feed. Users will also be able to follow the Family’s official engagements via the wall of an affiliated Page, dubbed the Court Circular.

Tell us: Will you “Like” the British Monarchy on Facebook?

Image courtesy of Flickr, Jon’s pics

[via BBC News]


Reviews: Facebook, Flickr, Twitter, YouTube

More About: british monarchy, facebook, royal family

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38 New Social Media Resources You May Have Missed

Posted: 07 Nov 2010 06:56 AM PST

burnt paper icons

A chill’s setting in and everyone (in the U.S., at least) is putting away their Halloween pumpkins and skimming over their Turkey recipes. While the seasons are quickly changing, we’ve brought together another round of social media tools and resources from the past week or so.

Check out Social Media for tips on how to gain Twitter influence, or a glimpse at the future of Foursquare. Tech & Mobile includes a thorough discussion of online privacy, A/B testing resources for developers, and website designs that blew us away. Business comes packed with tips for using Facebook’s new groups, marketing to an international audience, and startup funding tips from eight investors.

Looking for even more social media resources? This guide appears every weekend, and you can check out all the lists-gone-by here any time.


Social Media


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For more social media news and resources, you can follow Mashable’s social media channel on Twitter and become a fan on Facebook.


Tech & Mobile


For more tech news and resources, you can follow Mashable’s tech channel on Twitter and become a fan on Facebook.


Business


For more business news and resources, you can follow Mashable’s business channel on Twitter and become a fan on Facebook.

[Image courtesy of Webtreats]


Reviews: Connected, Drupal, Facebook, Foursquare, Mashable, PHP, Sparkle, Twitter, social media

More About: business, facebook, Features Week In Review, List, Lists, Mobile 2.0, small business, social media, tech, technology, trend, trending, twitter

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