Mashable: Latest 6 News Updates - including “iPhone 5 Rumor Roundup [INFOGRAPHIC]” |
- iPhone 5 Rumor Roundup [INFOGRAPHIC]
- HANDS ON: Behold, Fingernail Clippers From the Future [GALLERY]
- Top 5 Facebook Marketing Mistakes Small Businesses Make
- Tsunami Victim: Dog Rescued After 3 Weeks Adrift [VIDEO]
- 46 New Digital Media Resources You May Have Missed
- Sony CEO Accidentally Reveals Secret Details About iPhone 5
- Top 10 Twitter Trends This Week [CHART]
| iPhone 5 Rumor Roundup [INFOGRAPHIC] Posted: 02 Apr 2011 04:00 PM PDT Not since the first iPhone was rolled out in 2007 has there been so much chatter about one gadget. There have been so many rumors about the iPhone 5, it’s difficult to keep them all straight, but those talented French artists at Nowhere Else have laid them out for us here in beautiful style. Merci beaucoup, mes amis! Be sure to check the blue progress bars for the likelihood of each one of these rumors to actually occur. They look mostly accurate to us, with one exception: After last night’s revelations about Sony’s involvement with the next iPhone’s image sensor from Sony’s Sir Howard Stringer, that 50% chance of a better camera seems like it ought to be around 80 to 90%. Let us know in the comments if you think these predictions are accurate.      More About: apple, infographic, iPhone 5, Nowhere Else, rumors For more Tech & Gadgets coverage:
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| HANDS ON: Behold, Fingernail Clippers From the Future [GALLERY] Posted: 02 Apr 2011 02:47 PM PDT   Consider the lowly nail clipper. Unchanged for decades, it doesn’t work very well. The inventors of Klhip aim to change that. Let’s just get this out of the way up front: These fingernail clippers cost $70, and if you want them in their swanky, handstitched leather case, they’ll set you back $95. What on earth makes them cost so much, and are they worth it? We got one of these little gadgets in our Midwest Test Facility, and clipped a bunch of nails to find out. If you care about how your finger nail clippers look, you’re going to love Klhip. Its brushed stainless steel finish and unusual shape is aesthetically pleasing, and in this instance, function follows form, because they work extremely well. Maybe I’ve been using dull clippers, but my first impression of this precision instrument is that it’s exceptionally sharp. It cuts through even the thickest toenails like butter. However, its blades aren’t quite curved enough for my taste, cutting nails with a straight line, necessitating multiple clips to get a smooth, curved edge. Klhip’s makers say it’s designed to catch a lot of the clippings inside, but we noticed the clippings falling to the floor anyway. But that’s an improvement, because the clippings don’t go flying all over the place. The trajectory of clipped nails is somehow dampened, with their direction after clipping more predictable than when using conventional clippers. The trick of these futuristic clippers is the fact that when you’re cutting your nails with Klhip, you’re applying pressure directly over the area that’s doing the cutting, rather than the other way around with conventional clippers. I found these clippers to be a lot easier to control, with their “falling rate cam” slowing down the cutting edges as they close in on the nail. Should anyone spend $70 for a pair of nail clippers? If you’re rich, sure. If you’re currently unhappy with the way your clippers (or nail file) help you perform your personal manicures, maybe. If for some reason you’re completely bothered by fingernail clippings flying all over the room, definitely. This is a gorgeous luxury item, and if giving it to someone didn’t imply that you thought he needed to take better care of his nails, it would be the perfect gift — something you wouldn’t buy for yourself, but would be delighted if someone gave to you. Precision Instrument This is not your daddy's nail clipper. Lever Spin its lever around, and Klhip is ready for action, where you apply pressure directly above the cutting area. Spring Inside The "falling rate cam" slows down the cutting action as the two cutters get closer to each other. Nestled in its case It folds flat. Lower-priced case The $70 Klhip comes in a metal box that resembles an Altoid tin. Spend $95, and you get the clippers in a handsome hand-stitched case. More About: Fingernail Clippers, Grooming, hands-on, Klhip, Nails, reviews For more Tech & Gadgets coverage:
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| Top 5 Facebook Marketing Mistakes Small Businesses Make Posted: 02 Apr 2011 01:23 PM PDT   This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. While Facebook marketing is on the rise among small businesses, many are still struggling to master the basics. “Many people have difficulty with just the basic Page set up,” says social media marketing consultant Nicole Krug. “For example, I still see people setting up their business as a profile page instead of a business Page. I have other clients who jumped into Groups when they came out and have divided their fan base.” Here are five more common Facebook marketing mistakes to avoid: 1. Broadcasting Ask any social marketing consultant what the number-one no-no is on Facebook, and he’ll likely tell you it’s “broadcasting” your messages instead of providing fans with relevant content and engaging on an continual basis. “With Facebook, marketers of any size can do effective, word-of-mouth marketing at scale for the very first time. But Facebook is all about authenticity, so if your company is not being authentic or engaging with customers in a way that feels genuine, the community will see right through it,” says Facebook spokeswoman Annie Ta. Peter Shankman, social media consultant, entrepreneur and author of “Customer Service: New Rules for a Social Media World,” agrees. “Your job is to interact, not just to broadcast,” says Shankman. “Fans are looking for a reason to connect with you, and they're showing you that by clicking ‘Like.’ Your job is to give them a reason to stay.” According to Andy Smith, co-author of “The Dragonfly Effect: Quick, Effective and Powerful Ways to Use Social Media to Drive Social Change,” many businesses immediately ask how Facebook is going to make them money and have that be the focus, as opposed to trying to engage customers and provide a meaningful, authentic online experience. “Marketers need to recognize that people go to Facebook to make a connection or feel like part of a community,” says Smith. 2. Not Investing Adequate Time Another common mistake is underestimating the amount of time a successful Facebook strategy entails. Many social media consultants report seeing a pervasive “set it and forget it” mentality among small businesses. “Some small business owners are under the impression that if they set up a Page on Facebook, that’s all they have to do. They think people will just naturally come and want to be a fan of their product or service,” says Taylor Pratt of Raven Internet Marketing Tools. “But it takes much more of a commitment than that.” It’s not just fan growth that will suffer from this approach — it may also hurt your relationships with existing fans, particularly customers who have come to expect timely responses to their posts and queries. “Unlike traditional advertising methods such as a radio spot or a Yellow Pages listing, you can’t just create a Facebook Page and just let it run its course,” says Alex Levine, a social media strategist at Paco Communications. “Creating a Facebook Page is the first of many steps, but the Page needs to be updated and monitored constantly.” 3. Being Boring or Predictable When they’re thinking about marketing, some business owners forget that Facebook is a social place where people share things they find funny, interesting or useful with their friends. Think about what kind of content your fans would actually want to share when planning your posts. Shankman also cautions against becoming too predictable. “Status updates by themselves get boring. But then again, so do photos, videos and multimedia as a whole. Your job is to mix it up. The moment you become predictable, boring or annoying, they'll hide you from their feed. So keep it varied and personal — a video here, a photo here, a tag of one of your fans here.” Creating too much “filler” content by auto-publishing content from your blog or Twitter feed can also derail your efforts. Joseph Manna, community manager at Infusionsoft, recommends using Facebook’s native publishing tools to gain the most benefit from Facebook. “Whatever you do, DON’T automate everything,” says Manna. “It’s nice to ‘set and forget,’ but the risk is two-fold: publishing systems sometimes have issues, and Facebook places low-priority on auto-published content.” 4. Failing to Learn About Facebook Mechanics and Tools Since Facebook is a relatively new medium, some businesses have yet to explore all its functionality and they’re missing out on creating an optimal brand experience. “Many small businesses do not take advantage of the tools to introduce themselves to the Facebook audience,” says Krug. “For example, the ‘Info’ tab is rarely utilized well, and very few small businesses [create] a custom welcome page.” Krug also sees frequent mistakes around one of the most basic elements of Facebook presence: the profile image. “Most companies upload a version of their logo, but the resulting thumbnail image that shows up in news feeds often only captures a few letters in the middle of their logo — this partial, meaningless image is then how they’re branded throughout Facebook,” says Krug. Facebook Insights, Facebook’s built-in analytics system, is also often overlooked, and with it the opportunity to analyze post-performance to see what types of content gets the most engagement. 5. Violating Facebook’s TermsNot only is it critical to know how Facebook works and what tools are available, it’s also important to know the rules of the road — something that many businesses miss. “Every day I see organizations endangering the communities they are growing by violating the terms they agreed to when their Facebook presence was created,” says small business marketing consultant Lisa Jenkins. What are the most common violations? Some build a community on a personal page instead of a proper Facebook Page. Others fail to abide by Facebook’s rules around running contests. And don’t even think about “tagging” people who are in an image without their permission. “Tagging people to get their attention is not only a violation of Terms but can be reported by those you are tagging as abusive behavior on your part — which brings your violation to Facebook's attention and opens your Page's content to review,” warns Jenkins. To avoid these common mistakes, invest time in learning about the Facebook platform, educate yourself on how to build and sustain an audience, and don’t forget to engage with people like you do in real life. “What sets small businesses apart from large companies is their ability to make personal connections with customers,” says Ben Nesvig of FuzedMarketing. “They tend to forget this when they join Facebook, yet it’s their biggest strength and asset.” More Facebook Resources from Mashable:
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| Tsunami Victim: Dog Rescued After 3 Weeks Adrift [VIDEO] Posted: 02 Apr 2011 11:58 AM PDT Check out this little tsunami victim, a dog that somehow stayed alive on a floating pile of rubble with a roof on top for three weeks before the Japanese Coast Guard rescued him. If a dog can stay alive under these conditions, couldn’t a human? That’s an important question, because there are still 18,000 tsunami and earthquake victims missing in Japan, with little hope for their survival. How did this dog stay alive? While dogs and humans can survive for three weeks without food, they can’t go longer than a couple of days without water. Floating in the ocean off the coast of Japan, the dog was surrounded by salt water, but like a human in the same situation, that wouldn’t have kept him alive — according to the Department of Energy’s Ask a Scientist website:
It must have been a rainy three weeks aboard this ragtag vessel, where small collected pools of fresh water must have kept the dog alive. It’s probably too late for more survivors to be found, but it’s not too late for you to help earthquake and tsunami victims in Japan. Here’s how. More About: Coast Guard, dog, japan, Rescue, Survivor, trending, tsunami, video For more Video coverage:
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| 46 New Digital Media Resources You May Have Missed Posted: 02 Apr 2011 10:59 AM PDT   Anyone on the East Coast can tell you, this has not been a good March. Rain, cold, more rain … isn’t this supposed to be spring? Yet, rain or shine, Mashable is back with another round of tools and resources you may have missed. This week we have stories on top digital marketing agencies, how to earn money from crowdworking, and even some baseball mobile apps to get you excited for America’s national pastime. Looking for even more social media resources? This guide appears every weekend, and you can check out all the lists-gone-by here any time. Editors’ Picks
Social Media
For more social media news and resources, you can follow Mashable’s social media channel on Twitter and become a fan on Facebook. Tech & Mobile
For more tech news and resources, you can follow Mashable’s tech channel on Twitter and become a fan on Facebook. Business & Marketing
For more business news and resources, you can follow Mashable’s business channel on Twitter and become a fan on Facebook. Image courtesy of Flickr, metaroll More About: business, facebook, Features Week In Review, gadgets, List, Lists, Mobile 2.0, social media, tech, technology, twitter
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| Sony CEO Accidentally Reveals Secret Details About iPhone 5 Posted: 02 Apr 2011 09:36 AM PDT   Sir Howard Stringer, CEO of Sony, accidentally told everyone in the world that his company will be supplying image sensors for Apple‘s iPhone 5. In an interview late Friday with the Wall Street Journal’s Walt Mossberg, the Sony chief was talking about earthquake damage to 15 of the Sony’s factories in Japan, and inadvertently mentioned that a camera sensor made in one of those plants is on its way to Apple, and that sensor would be delayed because of the quake and tsunami. Stringer didn’t specifically say that Sony is building an 8-megapixel image sensor that will go into the iPhone 5, but since Sony is currently not manufacturing any image sensors for Apple, this confirmed that Sony plans to supply components of the iPhone 5. This points to the distinct possibility that in the iPhone 5, Apple will no longer be using those OmniVision 5-megapixel image sensors currently inside the iPhone 4. This is supported by an analyst’s report from February of this year saying that OmniVision might lose out on supplying cameras for the iPhone 5 because OmniVision’s 8-megapixel sensor won’t be ready for the iPhone 5′s rumored mid-summer launch. Because Stringer was talking about the irony of supplying the company’s best camera to Apple, we can only surmise that he was talking about an 8-megapixel sensor. Here’s what The Wall Street Journal wrote about Stringer’s quote when reporting on its own event this morning:
Stringer’s inadvertent slip also lends credence to the rumors of a delayed release of the iPhone 5. So what do you think, readers? Is this enough evidence for us to bet on a Sony 8-megapixel camera going into the iPhone 5? More About: camera, ceo, Howard Stringer, Image sensor, iPhone 5, omnivision, sony, trending For more Tech & Gadgets coverage:
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| Top 10 Twitter Trends This Week [CHART] Posted: 02 Apr 2011 07:31 AM PDT   What was the world tweeting about this past week? In a word: sports. Four out of ten of this week’s top trends come from global athletics. But all that sports chatter couldn’t top GaGa, whose 25th birthday and 9 million followers sent her name straight to the top of this week’s chart. A rumor about the death of martial arts movie star Jackie Chan began to percolate and pick up steam on Twitter around the middle of the week. Despite obvious indications of it being a hoax, celeb death rumors move a lot of tweets, and the surge positioned the trend at number two. So much for Twitter being a reliable breaking news network. And rounding out the top set, soccer makes its regular appearance in the number three slot, thanks to a few popular international friendlies. To see the full list of trends, check out the chart below, compiled by our friends at What the Trend. Because this is a topical list, hashtag memes and games have been omitted from the chart. The aggregate is based on Twitter’s own trending algorithm, and does not necessarily reflect raw tweet volume. You can check past Twitter trends in our Top Twitter Topics section, and read more about this past week's trends on What The Trend. Top Twitter Trends This Week: 3/25 – 4/1
Top trend illustration courtesy of SoftFacade. Image courtesy of iStockphoto, 123render  Interested in more Twitter resources? Check out Mashable Explore, a new way to discover information on your favorite Mashable topics.More About: jackie chan, Lady Gaga, List, Lists, social media, Top Twitter Topics, twitter For more Social Media coverage:
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