Home � � Mashable: Latest 9 News Updates - including “Mashable Weekend Recap: 19 Stories You May Have Missed”

Mashable: Latest 9 News Updates - including “Mashable Weekend Recap: 19 Stories You May Have Missed”

Mashable: Latest 9 News Updates - including “Mashable Weekend Recap: 19 Stories You May Have Missed”


Mashable Weekend Recap: 19 Stories You May Have Missed

Posted: 07 Mar 2011 05:04 AM PST


It was a weekend of Twitter and Android malware and worm removal, but squirming in between it all was Charlie Sheen, trying his hand at live video streaming with mixed results.

Beyond that weirdness, we found even more frivolity with animals taking center stage, where those Angry Birds started making their way to Facebook, a horse named Arrrrr had us laughing out loud, and people signed up their dogs for Facebook accounts.

Meanwhile, we enjoyed fascinating reports from the TED conference, found out about an unpopular update to an iPhone Twitter app, and got some astute insight into who’s really scanning all those QR codes. And you didn’t miss a thing, because here’s the whole slate of goodness, all lined up for your catching-up pleasure:

News and Opinion Essentials

Twitter iPhone App's “Quick Bar” Met With Disdain, Twitter Reacts [POLL]

Google Unleashes Kill Switch for Android Malware

“Tweet Viewer” Worm Crawling Around Twitter [WARNING]

Angry Birds Game Coming to Facebook

Roger Ebert's Inspiring Digital Transformation

What the Egyptian Revolution Taught Al Jazeera About Digital

Who’s Really Scanning All Those QR Codes? [INFOGRAPHIC]

Helpful Resources

9 Web Apps for Gathering Customer Feedback

44 Digital Media Resources You May Have Missed

SXSW For Startups: Top 10 Questions Answered

Top 10 Twitter Trends This Week [CHART]

6 Successful SXSW Startup Launch Stories

Projeqt Is an Online Storytelling Engine for Creatives [INVITES]

Weekend Leisure

Desktop Farming: 10 Gadgets for Growing a Cubicle Garden

10 Great Desktop Gadgets to Quench Your Thirst

Weekend Hilarity: A Horse Named Arrrrr [VIRAL VIDEO]

Charlie Sheen's Recorded Ustream Video Now Available [UPDATED]

HANDS ON: Foldable Bluetooth Keyboard Made For iPhone, iPad [VIDEO]

Dog: Man's Best Facebook Friend, Too? [INFOGRAPHIC]

More About: Weekend recap

For more Social Media coverage:


Private Trading Raises Twitter Valuation to $7.7 Billion

Posted: 07 Mar 2011 02:11 AM PST


The latest auction of Twitter shares on Sharespost valued the company at $7.7 billion, which is almost twice as high than Twitter’s valuation after a round of funding in January this year.

According to Sharespost, a secondary market that lets investors trade with otherwise illiquid assets, investors have agreed to buy 35,000 shares of Twitter’s Series B preferred stock at $34.50 per share. Multiplying that figure with the 223.7 million fully diluted Twitter shares listed by Sharespost one gets a staggering $7.718 billion.

Facebook has experienced a similar growth on secondary markets in the last two years: after being valued a mere $9.5 billion in November 2009, a round of funding in January this year valued it at $50 billion, with the latest trades with the company’s shares pushing the number even higher, to $65 billion.

What do you think? Are these valuations based in real expectations of these companies’ future performance, or have we entered another bubble? Please, share your opinions in the comments.

More About: private market, secondary market, sharespost, trading, twitter, valuation

For more Business & Marketing coverage:


Desktop Farming: 10 Gadgets for Growing a Cubicle Garden

Posted: 06 Mar 2011 03:41 PM PST

A bit of foliage can make all the difference to a workplace, bringing a little bit of nature indoors in all its green and air-purifying glory.

If you’re stuck in a cubicle, or behind a desk, then we’ve got 10 excellent gadgets, gizmos and other solutions that will see you enjoying the pleasures of desktop gardening in no time at all.

If you like the idea of introducing a bit of the natural world to your workstation, have a look at the gallery below and let us know which options get your green fingers twitching.


1. Desktop Plant Light





Is your desk in the deepest, darkest bowels of a building? Then this lamp will replicate sunlight so you can keep a potted plant (and yourself) happy.

Cost: $49.99


2. HydroDome DIY Hydroponics Kit




This kit will let you create your own hydroponic garden right on your desk. Lettuce seeds are included, but you can grow any plant you like in its nutrient solution.

Cost: $29.99


3. USB Greenhouse




Another light-giving solution for those in sunshine-free workplaces, this "USB greenhouse" will also remind you when to water your new plant buddy.

Cost: $43


4. Andrea Air Purifier




This plant will earn its place in your office since it doubles as an air purifier. It absorbs toxic gases thanks to the natural, absorptive properties of the plant.

Cost: $199


5. USB Flower Pot




If you've not had much success with keeping potted plants alive, this USB flower pot might be the answer. The bundled software will remind you to care for the plant at timely intervals via the LED lights on the pot's base.

Cost: $20


6. Uncle Milton Hydro Greenhouse 2




Actually aimed at children as an educational toy, we think this mini greenhouse kit is ideal for desktop gardening projects. It comes complete with all you need to start growing, including cute, small-scale tools.

Cost: $29.99


7. Grow Your Own Aloe Kit




Aloe Vera grows fast and is hard to kill, making it the perfect desktop plant for gardening newbies.

Cost: $14.99


8. AeroGarden




Ideal for anyone who likes gadgetry, the AeroGarden is a serious bit of indoor gardening kit. This coffee-maker sized device is fully automated and comes with everything you need to start growing. As an added bonus, it's also available in a range of contemporary colors.

Cost: From $59.95


9. Plantariums




These science-tastic test tube-style containers are filled with a NASA-approved nutritive gel, letting you can see the germination process happening right in front of your eyes. There's a choice of "flavors," so to speak, with basil, busy Lizzie, carnation, sunflower and tomato seeds available.

Cost: $11 each


10. Click & Grow




The coming-soon Click & Grow plant pots are due to be available in April, 2011. They offer a futuristic, maintenance-free indoor garden, totally automating the plant-care process. Starter kits will include a Busy Lizzy plant and everything else you need to get growing.

Cost: 59 euros (approx $82)


More Tech Resources from Mashable:


- Especially For You: 8 Great Gadgets You Can Personalize
- 10 Cool and Unusual Laptop Sleeves [PICS]
- Top 10 Accessories for Typography Nuts [PICS]
- Build It Yourself: 8 Fun Electronics Kits Under $100
- 5 Must-Have Geek Collectibles

More About: eco gadgets, gadgets, gallery, gardening, gardening gadgets, green, green gadgets, List, Lists, office gadgets, tech, trending

For more Tech & Gadgets coverage:


9 Web Apps for Gathering Customer Feedback

Posted: 06 Mar 2011 02:36 PM PST


This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

Though the old adage that the customer is always right isn’t exactly true, listening to feedback from your customers is important for small business success. Feedback isn’t always easy to swallow, but it can be extremely valuable.

Your customers are the ones who regularly use your products or services; their input and suggestions can help you make more sound business decisions. Further, encouraging customer feedback can also lead to better business relationships and stronger customer retention.

Soliciting, accepting and organizing feedback can be a daunting task, however. Comment cards and suggestion boxes leave mountains of paper to sort through, while e-mail forms produce unorganized data that is hard to visualize and difficult to respond to in a formal manner.

The following tools are designed to help your business solicit feedback via the web and connect with your customers in more meaningful ways.


1. UserVoice


UserVoice creates a simple forum for your users to submit and vote on feedback. Your customers can access the forum via a widget embedded on your website or via a dedicated forum page. Customers submit ideas, issues or suggestions, and other users can vote these ideas up and down. This is helpful because it allows you to gauge which ideas your customers really want implemented and which problems are isolated issues versus widespread situations. UserVoice allows business owners to respond to issues and ideas.

Cost: The app offers plans from free to $289/month and up.


2. Get Satisfaction


Get Satisfaction is a user support community, and unlike many of the apps and widgets on this list, customers are able to create a page for any company that isn’t already in the system. That means there’s a chance your company might already have a page.

For businesses, the app provides a forum-like help page for users to ask question, submit ideas, gets support and give props. Companies are able to designate multiple employees to provide official answers to customer questions. They also offer a Facebook app, so you can integrate support directly into your Facebook Fan Page.

Cost: Get Satisfaction offers plans ranging from free to $289/month and up.

Note: Mashable has an official support page on Get Satisfaction.


3. Feedbackify


Feedbackify is a website widget that lets business owners ask specific questions of visitors (such as, “Rate our new design on a scale of 1 to 10″), and solicit feedback in customizable categories (such as, ideas, bug reports or general comments). The app is focused strictly on gathering feedback — there’s no way for users to vote up ideas or any way for you to reply to feedback from within the app. You do, however, get plenty of information about the submitter, so you can reply to any feedback on your own time.

Cost: The site has just one plan for $19/month.


4. SuggestionBox


SuggestionBox doesn’t bother with bug reports or customer service; it’s focused on soliciting ideas and suggestions from your customers. Like Get Satisfaction, your customers can make a SuggestionBox page for your company without your permission, so one may already exist.

The app is fairly straightforward: users submit ideas, other users can vote them up. Once a business has claimed its SuggestionBox, business owners can respond to suggestions or mark them as “Coming Soon” or “Implemented.”

Cost: SuggestionBox pricing starts at $49.50/month.


5. Kampyle


Kampyle is a feedback widget that, like Feedbackify, allows business owners to ask pointed questions. Unlike Feedbackify, Kampyle offers utilities to converse with customers from within the app via a built-in response system, as well as an automatic system that sends customers relevant responses based on the type of feedback they leave.

One of Kampyle’s strongest points is its analytics tools. The app integrates with Google Analytics, Omniture and Nedstate, which offers business owners better insight into how customers are interacting with a website. Kampyle also integrates with Salesforce.com for CRM.

Cost: Kampyle offers pricing for websites ranging from free to $499/month.


6. OpinionLab


OpinionLab offers a suite of tools for gathering customer feedback from websites, mobile, social media, e-mail, and even in brick-and-mortar stores (from a store kiosk or mobile comment card app). The app offers a widget that can gather comprehensive feedback — from multiple choice questions to open response areas — and a number of different ways to solicit feedback (from e-mail invitations to opt-in buttons). Information is also gathered about the customers that are leaving feedback (such as their browser, operating system, time on site, referring page, etc.) and once feedback is collected it is algorithmically analyzed and sorted.

OpinionLab also offers solutions for monitoring social media for feedback your customers are leaving via other channels.

Cost: Pricing varies.


7. CrowdSound


In practice, CrowdSound feels a lot like UserVoice. Customers click on your feedback widget where they can make suggestions (which can be bucketed in a category, left anonymously or made private), or they can vote up or down suggestions from other users. Users can also leave comments on feedback (and vote comments up and down).

Site owners can moderate, organize and respond to feedback from CrowdSound’s backend.

Cost: CrowdSound pricing ranges from free to $10/month and up.


8. IdeaScale


IdeaScale offers a service for businesses to create branded customer suggestion communities, such as this one for Avid Pro Tools. These communities work more or less like the other idea-centric tools on this list: users submit an idea, other users can then discuss and vote on the idea (up or down). The most well-liked ideas bubble up to the top and business owners can respond to them or mark them as in review, in progress, or completed.

Cost: IdeaScale is priced from free to $99/month.


9. UserEcho


UserEcho is another straightforward feedback widget option. The app creates business communities — accessible via an embeddable widget — where customers can leave feedback and comment or vote on ideas or issues. Business owners can categorize feedback by tag, respond to it, or broadcast the status of a suggestion. UserEcho allows multiple staff members to respond to feedback and allows users to log in via accounts they already have, such as Facebook or Twitter.

Cost: UserEcho has plans available running from free to $59/month.


More Business Resources from Mashable:


- HOW TO: Deal With Negative Online Sentiment About Your Brand
- 10 Essential Online Resources for Preparing Your Small Business Taxes
- 10 Online Tools and Tips for the Budding Entrepreneur
- 8 Educational iPhone Apps for Small Business Owners
- How Brands Can Make the Most of Facebook’s New Pages

Image courtesy of iStockphoto, Kenishirotie

More About: apps, crowdsound, feedback, feedbackify, get satisfaction, ideascale, kampyle, List, Lists, opinionlab, small business, suggestionbox, user feedback, userecho, uservoice

For more Business & Marketing coverage:


Weekend Hilarity: A Horse Named Arrrrr [VIDEO]

Posted: 06 Mar 2011 01:45 PM PST

Watch how this fortunately named horse makes all the other scalawag horses walk the plank. What’s the horse’s name? Why, it’s Arrrrr, with five Rs — be sure to spell it right.

If you’re a fan of the ponies as some of your humble narrators here at Mashable are, you know there’s no shortage of crazy names for racehorses.

That said, we are still laughing at this video discovered by Neatorama, and can’t help but love the way the announcer gets into this race, calling it with gusto to its glorious conclusion.

More About: Horse named Arrrrr, video, viral video, Weekend Hilarity

For more Media coverage:


Google Unleashes Kill Switch for Android Malware

Posted: 06 Mar 2011 01:03 PM PST


Remember those 21 malware-infested applications Google removed from its Android Market last week? Google now says there were actually 58 malicious apps downloaded to 260,000 Android smartphones, and late Saturday night, Google remotely turned on its kill switch, which is able to remove those errant applications from the phones.

The kill switch is actually software that’s downloaded onto an Android smartphone and installed automatically, removing the apps in question with no user action required. In its Google Mobile Blog, the company announced:

“We are pushing an Android Market security update to all affected devices that undoes the exploits to prevent the attacker(s) from accessing any more information from affected devices. If your device has been affected, you will receive an email from android-market-support@google.com over the next 72 hours. You will also receive a notification on your device that "Android Market Security Tool March 2011" has been installed. You may also receive notification(s) on your device that an application has been removed. You are not required to take any action from there; the update will automatically undo the exploit. Within 24 hours of the exploit being undone, you will receive a second email.”

Google’s had this kill switch in place since 2008, and it used the remote application removal capability for the first time in June, 2010.

Google downplayed the harm caused by these malware apps, assuring users that none of their personal data has been compromised:

“For affected devices, we believe that the only information the attacker(s) were able to gather was device-specific (IMEI/IMSI, unique codes which are used to identify mobile devices, and the version of Android running on your device). But given the nature of the exploits, the attacker(s) could access other data.”

The kill switch is not going to completely fix this problem. TechCrunch points out that Android devices are still vulnerable because of existing security holes at the system level, which must be fixed by cellular carriers and hardware manufacturers. The problem is made worse by cellular providers sticking with older versions of Android, unfortunate because the security exploit only affects Android versions 2.2.1 and older. The good news is, if an Android phone is running the latest software, that security hole has already been patched.

So commenters, is your confidence in Android shaken by this incident?

More About: android, Google, Kill Switch, malware, smartphones, trending

For more Mobile coverage:


44 Digital Media Resources You May Have Missed

Posted: 06 Mar 2011 12:06 PM PST

icons image

What a week! The good folks at Mashable have been working hard to cover the TED talks, the launch of Apple‘s new iPad 2, and the rest of this week’s news. Still, the team has managed to crank out another week’s worth of solid tools and resources.

Here you can find stories on the hardware behind the new iPad 2, digital trends for 2011, how credit cards fit into the future of e-commerce, and a guide to understanding the social media ROI cycle.

Looking for even more social media resources? This guide appears every weekend, and you can check out all the lists-gone-by here any time.


Editors’ Picks



Social Media


For more social media news and resources, you can follow Mashable’s social media channel on Twitter and become a fan on Facebook.


Tech & Mobile


For more tech news and resources, you can follow Mashable’s tech channel on Twitter and become a fan on Facebook.


Business


For more business news and resources, you can follow Mashable’s business channel on Twitter and become a fan on Facebook.

Image courtesy of Webtreats Etc.

More About: business, facebook, Features Week In Review, gadgets, List, Lists, Mobile 2.0, social media, tech, technology, twitter

For more Social Media coverage:


Twitter iPhone App’s Quick Bar Mocked [POLL]

Posted: 06 Mar 2011 10:30 AM PST


Twitter placed a new “Quick Bar” on its iPhone app last Thursday, and as usual, when anything changes in the online world, there’s a small and extremely loud group of hard-core users objecting to it.

The Quick Bar, appearing in version 3.3 of the iPhone app but not the iPad version yet, floats at the top of the Twitter timeline, displaying a rotating list of trends, including promoted trends (as you can see in our graphic here, but promoted trends only numbered about one out of ten trends shown). A finger swipe changes the trending subject to the next one.

Given a mocking name referring to both Twitter CEO Dick Costolo and possibly an anatomical reference at the same time, the “Dick-bar” is causing an uproar. It even has its own Twitter hashtag (#dickbar), and you can get your own giant version right here.

The Twitter iPhone app is currently receiving numerous negative votes on iTunes, currently garnering an average two-star rating for the latest version with 2173 users voting. But Twitter is not stubbornly letting users fester in their own frustration, like some organizations have done in the past (I’m looking at you, Digg). Twitter reacted, as evidenced by its communications guy Sean Garrett’s tweet from Saturday night:

Sean Garret: Twitter submitted an update to Apple yesterday for our iPhone app. It fixes some bugs & makes it so the quickbar doesn’t overlay on Tweets

Notice that Garrett is not saying Twitter’s going to make it possible to disable that Quick Bar. Did Twitter go far enough, banishing the Quick Bar from tweets but not the timeline? Will this open the floodgates to lots of banner advertising on Twitter? Should we object to ads on Twitter? Let us know in the comments.

This calls for a poll! Let’s vote for or against the Quick Bar right here and now:


More About: Dick-Bar, dickbar, iphone app, polls, Quick Bar, Sean Garret, trending, twitter

For more Mobile coverage:


10 Great Desktop Gadgets to Quench Your Thirst

Posted: 06 Mar 2011 08:57 AM PST

There are three distinct advantages to making your own drinks from the comfort of your desk. First, it’s cheaper than buying out all the time. Second, there’s less waste and litter. And third, it saves time on fetching and carrying.

Whether you take tea, can’t live without coffee or are partial to pop, we’ve found 10 solutions that will help you provide your own liquid refreshments throughout the working day.

Have a look through the gallery to find your perfect desktop beverage maker and let us know which one it is in the comments below. Cheers!


1. Hamilton Beach Personal Cup One Cup Pod Brewer





For the ultimate in desktop coffee convenience, this mini machine uses Senseo coffee pods, so you don't even have to fuss with measuring out the required amount.

Cost: $14.99


2. IngenuiTEA Teapot




If tea is more your thing, then this clever 16oz teapot will let you enjoy the finest of fresh brews at your desk. You simply add loose leaves and hot water, wait for it to brew, put the pot over your mug and hit the spring-loaded valve to pour.

Cost: $18.99


3. LED Beverage Cooler




This dinky-looking USB-powered fridge boasts cool retro styling. It will chill one can of drink and even has a blue LED light that turns on when you open the door!

Cost: $19.99


4. Aeropress Coffee Maker




If plugging in a coffee machine at work isn't an option for you, then consider the Aeropress. It promises to make your coffee less bitter. You simply spoon in your preferred coffee, add hot water, wait a few minutes and then press the plunger for your java hit.

Cost: $25.99


5. Cola Coke Vending Machine




Are fizzy drinks your beverage of choice? Then this retro vending fridge has you covered. It can chill and hold 10 12oz cans, ready to be dispensed at the press of a button.

Cost: $179.95


6. Brookstone Single Cup Coffee Maker




With a reusable mesh filter and a coffee scoop that's just the right size for one cup of coffee, this machine is ideal for anyone who likes fresh, ground coffee. It comes complete with an insulated mug to keep your coffee warm.

Cost: $39.95


7. Water Cooler-Style Desktop Water Dispenser




Save on trips to the water cooler with this mini desktop version that will help remind you to drink your daily water quota.

Cost: $17.45


8. CafeXpress Single Pod Brewer




Using Wolfgang Puck coffee pods, this single cup machine will take up little space on your desk and ensure you have a piping hot supply of the good stuff just a few moments away.

Cost: $29.95


9. Sodastream




This soda maker will save you money with one bottle of flavor mix making about 12 liters of soda, the equivalent of about 33 cans. It's also kinder to the planet than getting your cans from a vending machine. Plus, it's fun to use -- just remember to put the flavor in after you add the fizz.

Cost: $99.99


10. Margaritaville EXPLORER Cordless Frozen Concoction Maker




Finally (and we're kind of having fun with this one), if your office is the kind of cool place that turns from workplace to social club when the clock hits six, then this portable cocktail maker could really liven things up.

Cost: From $269.95


More Tech Resources from Mashable


- 10 Boredom-Busting USB Desk Toys
- 5 Beautiful Keyboards to Spice Up Your Boring Desk
- Top 10 Geekiest Decorations for Your Home or Office [PICS]
- 6 Great Gloves for Touchscreen Gadget Lovers
- 5 Stylish Computer Mice for the Design Aficionado

Image courtesy of iStockphoto, fotosipsak

More About: accessories, Food And Drink, gadgets, gallery, List, Lists, office gadgets, tech, trending

For more Tech & Gadgets coverage:


SXSW For Startups: Top 10 Questions Answered

Posted: 06 Mar 2011 07:29 AM PST


As part of this year’s SXSWi, Mashable presents the Mashable SXSWi House, featuring private events, open houses, meet-and-greet opportunities and two nights of parties. Learn more here and register for public events on Eventbrite.

You've got an idea. You're an entrepreneur. You know that if you just get your app in front of the right people, it'll be well on its way to becoming the next big thing. Naturally, you head to SXSW.  

But what can you really expect once you land in Austin? We discovered 10 essential questions that burgeoning startups want answered before trekking to Texas so they can make the most of their time there. Then we got answers from three startup CEOs who are SXSW veterans: Foursquare‘s Dennis Crowley, Plancast‘s Mark Hendrickson and Klout‘s Joe Fernandez. Here are your most pressing questions, answered.
 


1. How do I deal with competition at SXSW? The guys who make our biggest competitor app will be down there, too.


The general consensus is that spending too much time worrying about your competition can only distract you. Instead, use it to your advantage. “It’s a good chance to party with them, and the best thing about SXSW is getting to know people as people,” Fernandez says. “Down the road, that makes it easier to collaborate, and to know what kind of competition you’re really dealing with.”  

According to Hendrickson, the overall noise level at the conference will be your biggest obstacle. “Most likely any direct competition will only help you, since it’ll bring awareness to your app as people talk about it and any alternatives,” he says. “It might even be best to ‘deal’ with competition by embracing it and using it as an opportunity to tell people why you’re better. Or simply that you exist.” 


2. Should I be hunting down funding at SXSW? And if I don't get funding, should I be looking for an advisory board?


With 36,000 people and so many events every day, it might be better to let the funding find you. There’s far more value in the connections you make that could help you down the line than getting a firm commitment from someone.

“I got my first angel check because of somebody I met at SXSW. But no deal got done in Austin,” Fernandez says. “It was basically meeting somebody, and then harassing them for the next six weeks. The goal should be setting things up for after.”

Hendrickson agrees. “Given the general craziness, it doesn’t make too much sense to be hunting down any particular type of person, but keep your eyes open for them in case you cross paths.” 


3. I didn't get picked as an official SXSW presenter. Am I still relevant, or am I just an outsider crashing the party?


You can be relevant if you make yourself relevant.  

“Naveen [Selvadurai] and I totally ‘crashed’ when we launched Foursquare in 2009,” says Crowley. “I was on a panel to talk about my work at Area Code, but Foursquare ended up being the thing people wanted to talk about. It’s worth noting that when we brought Foursquare to SXSW in 2009, we didn’t know if people would dig it or literally laugh at us.” (Area Code, now owned by Zynga, is a mobile gaming startup where Crowley worked prior to co-founding Foursquare.)

Fernandez recalls how getting picked to present at a prominent startup competition showcase in 2009 wasn’t the big break he thought it would be. “We put a lot of pressure on ourselves that this was going to be an amazing moment, and we spent so much time preparing. Then we got onstage at 8 in the morning and there were like 10 people in the audience.”

The best you can do is to make your presence felt by meeting people and networking. 


4. Is there an office space or some type of GnrlAssmbly type service down there?


Everyone seems to have their own way of making things work. The most important thing, according to Fernandez, is to “have somebody back at home staying on top of work. You should go to Austin and concentrate on making connections.”

Some options include the Dogpatch Labs, which will be hosting an open space for entrepreneurs, the Samsung Blogger Lounge, the Wi-Fi in the main convention center, or just a quick trip back to your hotel room if you’re staying in the downtown area. 


5. Should I be recruiting people to work at my startup? How do I go about it?


Much like looking for funding, the conference is best suited for making connections than making commitments. “I’d rather overlap geographically with my co-workers and co-founders, especially in the early stage,” says Crowley. “You may be better off recruiting at home. But there’s no harm in letting people know you’re looking to hire.”

Fernandez’s take is similar. “If you’re an entrepreneur, you’re always recruiting, but people join you because you have a brilliant idea. It’s also because they like you and they believe in you. SXSW is better to get the second half of that equation. Spend time with people now — you can entice them later with the total idea that you have.”   


6. Hotels are all booked. How can I find somewhere to stay?


All three CEOs offer their own take on how to find accommodations, but the key thing is to just make it happen. Crowley has camped out on friends’ hotel room floors. Fernandez knows people who have taken to Facebook and Twitter to find a room. For those who want something a little more official, try Airbnb or Couchsurfing. There’s no shortage of people looking to rent their place out for the weekend, or looking to save some money by meeting up and sharing space. Crowley offers one piece of hard advice — “At least try to line something up for the first night.”  


7. What's the most effective give-away? I want people to remember me!


Unless you’ve got something really catchy, it might be nothing at all. Each of the CEOs expressed skepticism that anything truly works, but Hendrickson says people tend to like stickers and t-shirts.  

Fernandez was more blunt about the situation. “The best thing you can give away is a beer. Other than that, I don’t want to carry anything anyone gives me. I don’t even want to carry something I have to give away. I can’t remember anything that’s ever actually made it home.” 


8. What's the dress code like? I want to make a good impression.


“It’s like spring break for nerds,” Fernandez says. The atmosphere is casual, not unlike a startup office. Plus, you’ll be in Austin in March, and it can get hot. Hendrickson stresses extra-comfy shoes, as you’ll do a lot of walking and standing. “Nicer shirts, shoes and jackets should be packed too, in case you’re invited to a private dinner or two at a nice restaurant,” he says.

Crowley reveals a true insider secret: “Every panel is black tie. If you are not in a tux, you will feel out of place.” (Joking, of course!) 


9. What's the best way to get around?


“Do not rent a car,” says Crowley. It will be a burden and a waste of money, because downtown Austin is very walkable. There are ample pedicabs downtown that operate on tips, and there’s also a shuttle if you’re staying out of downtown. Between 9 a.m. and 10 p.m., there’s the Catch A Chevy service, offering free rides to downtown locations. And of course, you can always find a cab, but it can be tricky at night. Fernandez learned this the hard way.

“When bars close, it can be really hard to find a cab,” he says. “I waited an hour at three in the morning.” 


10. There's so much going on — how do I know what to do?


Pacing is critical, so don’t try to do too much and don’t try to be everywhere. It’s far more worthwhile to make connections with interesting people than it is to try and take everything in.

“If you end up trying to hop from place to place, you might end up spending a lot of time in lines,” Fernandez says. “You have to pick somewhere and try to let people come to you.”  

Hendrickson agrees that it’s key to only doing what you can. “It’s very tiring. You’re running from event to event, day after day, talking to a lot of people and drinking booze. Let yourself ‘escape’ from the conference at least once or twice for an afternoon so you can reboot, ” he says.

Crowley says that just being friendly and approachable will lead to good things. “The people I met at SXSW in 2006 have been friends for years. For people wondering how you get to know so many people ‘in the industry,’ a lot of that just comes from overlapping year after year at conferences, panels, parties and dinners,” he says. “If it’s your first SXSW, treat it like your freshman orientation at college — just go out and meet people.”


Join Mashable at the Mashable SXSWi House


If you’re going to be at SXSWi, join Mashable at the Mashable SXSWi House. Located at Buffalo Billiards, the Mashable SXSWi House is hosting a variety of public and private events such as VIP dinners, the Geek Games, open networking opportunities and parties, including the third annual MashBash SXSWi party on Sunday, March 13, with music by DJ Chicken George.

Register for public events at the SXSWi Mashable House on Eventbrite. The event is open to all SXSWi badge holders who are older than 21.


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Come check out the Pepsi MAX Lot at 3rd Street and San Jacinto Boulevard! Follow @PepsiMAX on Twitter for the daily schedule for huge concerts, happy hours, BBQs, games, and giveaways! And, well, lots of free soda..

Sony Electronics is a leading provider of audio and video electronics and information technology products for the consumer and professional markets. Sony is noted for a wide range of consumer audio-visual products, such as the BRAVIA® LCD and 3D high-definition televisions, Cyber-shot® and α (alpha) digital cameras, Handycam® camcorder and Walkman® personal stereo. Sony is also an innovator in the IT arena with its VAIO® personal computers; and in high-definition professional broadcast and production equipment, highlighted by the XDCAM® HD and CineAlta™ lines of cameras and camcorders, and the SXRD™ 4K digital projector. Join the Sony Conversation at Sony.com/Blog.

Skifta is an app-based media shifting service that turns your Android phone into a global remote control. Easily access your digital media from virtually any source and stream to connected electronics in the home. With the DLNA Certified® Skifta app on your phone, you can easily access music, photos and videos from your phone, the cloud, or remotely from your home and stream that media to connected DLNA and UPnP consumer electronics including TVs, IP-stereos like Sonos systems, PlayStation® 3 consoles, Windows 7 PCs, and thousands more. No wires, downloading or side loading. Check it out at skifta.com.

If your website has a play button, it belongs on .TV. Stand out from the crowd with a .TV domain name; tell people you create and share great video content on your site even before they visit. Come visit us in the Mashable House at Buffalo Billiards on March 13-14 for a chance to register a FREE .TV domain name. And, mark your calendars: the .TV AUCTION starts March 9. Bid on desirable, sought-after domain names including air.tv, stocks.tv, who.tv, and more at moniker.com/tv or register the .TV of your choice for while you're there.

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